The Power of SMS in the Banking and Finance Sector

Financial institutions are implementing a mobile-first customer experience as smartphones become more and more ingrained in our daily lives. This uses SMS communications to fully engage customers, going beyond basic transactional alerts. This is corroborated by research from Gartner, which shows that SMS open rates are an amazing 98%, whereas email open rates are only 20%.


Main Advantages of Text Messaging:.


  • Automated and Convenient: Effectively deliver information that is time-sensitive.
  • Secure: Protect the transmission of private personal information.
  • Bulk Notifications and Alerts: Scale up your communication management.
  • Two-Way Messaging: Facilitate interactive customer engagement.

According to Deloitte research:


  • High Engagement: Within an hour of waking up, 89% of smartphone users check their devices.
  • Regular Use: according to the 2017 Deloitte Global Mobile Consumer Survey, 81% of users check their devices an hour before going to bed.


Financial firms are better positioned to interact with consumers, foster trust, and reduce contact center calls by using SMS as a digital touchpoint.

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