It isn’t a secret anymore that the fintech revolution is well and truly underway in Asia. The landscape is becoming increasingly competitive, with around 5,886 fintech companies (and growing) in the Asia-Pacific region. You need to stand out from the crowd and cater to evolving customer expectations.

What do Asian fintech customers want?

Asian customers seek a seamless customer experience and frictionless access to Fintech products and services. Personalised communication and experiences, along with responsive customer service, are the need of the hour to stay ahead of the curve and forge stronger relationships.

Why must fintech companies care?

Poor service is one of the top reasons for customer churn in the financial sector. Personalisation is important, with around 63% of customers willing to trade personal data for personalised financial advice.