How 8×8 SMS API supercharges eCommerce at

King Power

In order to improve its eCommerce operations, King Power, the biggest duty-free retailer in Thailand, set out on a radical digital transformation. This is where 8×8 SMS API came into its own.


About King Power

  • Leading Retailer: Thailand’s biggest duty-free store.
  • Wide-ranging Presence: With branches at all major airports and headquarters in Bangkok’s core business area.

The Obstacle

King Power began as a physical store and then included click-and-collect services. In late 2019, the company introduced online shopping. Due to a decline in tourism, the COVID-19 epidemic brought with it previously unheard-of difficulties in managing eCommerce expenses.


Principal Goals


  • Cut Costs: Required as a result of a decline in visitors.
  • Enhance Customer Communication: A direct, affordable communication route was required.
  • Boost Performance: Boost the dependability and speed of SMS marketing.

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8x8 - Attaining the Throne with an 8x8 SMS API: King Power’s Digital Journey

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