How 8×8 SMS API supercharges eCommerce at
King Power
In order to improve its eCommerce operations, King Power, the biggest duty-free retailer in Thailand, set out on a radical digital transformation. This is where 8×8 SMS API came into its own.
About King Power
The Obstacle
King Power began as a physical store and then included click-and-collect services. In late 2019, the company introduced online shopping. Due to a decline in tourism, the COVID-19 epidemic brought with it previously unheard-of difficulties in managing eCommerce expenses.
Principal Goals
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